The Uncomfortable Truth About Cafe Chairs

I arrived a little earlier than planned, so I was looking for a place where I When I entered the cafe, I found it to be a little dark and stylish, with books and spring clocks on the shelves. I asked for coffee at the cash register, and the clerk was friendly and courteous. However, when I finally tried to sit down on a chair, it was hard, impossibly high, and somehow uncomfortable. In the end, I finished my coffee in about 15 minutes and left the store.

Have you ever had an experience like this? Why can't they make the chairs more comfortable? It is said that the reason for this is to increase customer turnover and increase profits. By making them uncomfortable on purpose, they are shortening the time spent in the store.

There are other ways to shorten the length of stay. Studies have shown that playing loud or fast-paced music increases the speed at which customers drink and eat.

If you play slower tempo music, they say they stay longer and order more at the same time. So it seems to be a good idea to play fast tempo songs during busy times and slow tempo songs during normal times. I used to play games with friends at McDonald's tables. I remember that the table seating floor was not ventilated, and it was sweltering hot and also filled with a peculiar smell. Was this also a strategy to make people like us who stayed for games leave?

References

• Gastrophysics: The New Science of Eating by Charles Spence