Coca-Cola's Global Expansion with American Soldiers
Photo: Squirrel_photos on Pixabay

Coca-Cola's Global Expansion with American Soldiers

May 13, 2023

When World War II began, Coca-Cola was only sold in the United States and a few other countries. How did Coca-Cola spread around the world? The United States was an isolationist country.The U.S., which had remained isolationist, finally entered World War II after the attack on Pearl Harbor by the Japanese. At the time, Coca-Cola was supplied to soldiers during exercises and was a popular non-alcoholic, energizing drink. When the U.S. entered the war, the president of the Coca-Cola Company ordered, "Every man in uniform, no matter where he is fighting or how much it costs our company, should be able to drink a five-cent bottle of Coca-Cola.

Photo: ad of Coca cola 1942 You work better refreshed

advertisement (1942), "You work better refreshed"

Then, at the urging of the Coca-Cola Company, Coca-Cola was recognized as an essential military product, and in 1942, Coca-Cola was the only company exempted from sugar rationing. While other sugar-based beverage manufacturers had to cut their production in half, Coca-Cola was able to continue its traditional production.

Although Coca-Cola was recognized as a military product, it was very difficult to ship bottled cola to bases. Therefore, Coca-Cola employees were sent to various U.S. military bases, and as many as 64 Coke bottling plants were built around the world. Coca-Cola employees were also given military rank, so they were also called "Colonel Coca-Cola.

Photo: ad of Coca cola Howdy, friend?

American soldiers felt a strong sense of patriotism toward Coca-Cola. One soldier said, "If you ask me what we are fighting for, half of us would say to buy another Coke. Coca-Cola spread around the world with the U.S. Army, including North Africa and Europe. Coke produced in various locations was also consumed by civilians living near the bases. Many who drank it were captivated by its taste. Thanks to World War II and American soldiers, Coca-Cola was recognized around the world.

References

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